The Blond Report

My favorite topic,  DIVERSION— have you checked out the Rite Aid website lately? If not, your clients have...

Rite Aid has 4,700 stores in 31 states and has a website that makes online shopping easy. They sell over 4,000 hair products and over 1,000 of those products are discounted or considered “on sale" and being sold for less than you sell them in your salon.

I can't imagine how so many "Salon Professional Products" got on their website (sarcasm). I mean think about this, Rite Aid feels confident enough in their supply chain to actually represent these lines on their website:

Alfa Parf

American Crew

Aquage

Bed Head

Biolage

Chi

Davines

Enjoy

FHI

Framesi

Goldwell

Joico

Kenra

Kerastase

Loreal Professional

Living Proof

Macadamia Nut Oil

Nexxus

Nioxen

Paul Brown

Paul Mitchell

Phyto

Pureology

Rusk

Scruples

Sebastian

Sexy Hair

Tigi and Wella

My first guess is either Salon Centric or BSG represents all of these brands, but that is not the case.  The list above demonstrates that Rite Aid carries both Salon Centric and BSG brands; therefore it is not one distributor selling professional products to a non-professional outlet.  I have heard of consolidators that sell in this grey market, but I never knew that it was this organized and thorough. This problem is systemic in the industry not just here or there. Don't let them fool you, there is intent to sell via these channels.

You may be thinking that Screen will be sold via these channels eventually, when enough people know about it. After all, Aquage and Scruples (both listed above) tout their no diversion stance, and they both have it pretty well managed. I promise you that we will do our best, but unfortunately, it is legal for people to resell products that they have bought, so we need your help. If you see our product being sold anywhere they should not be, let us know and we will do our absolute best to stop it. This is my pledge to you.