TheBlondLovers

Thursday, March 10, 2011

Are you an early adopter?


I have always been an early adopter. I own an iPhone and an iPad. I was quick to get on the web, and absorb all emerging technologies, but it does not stop there, I buy the newest make up, books and toys (for my nieces). Anything that is the latest and has that cool factor, I have to own it.

Early adopters have endless hope, always believing something might be better. Well, sometimes it works for me and other times it misses the mark completely:  I hated the vibrating mascara but I loved the iPad.

In general, I like anything that CHALLENGES THE STATUS QUO! So when we started our company, we wanted Screen USA to CHALLENGE the salon industry.

Screen is challenging the status quo in the way we do business, starting with Micro-Distributors and our technology. But it carries through to everything we do including our education and our approach.

We had an unbelievable month of February; we blew away our sales projections by 3 times. But I had the uncomfortable task of sharing with our Micro-Distributors that we were running out of stock on some popular items. It killed me.  I strive to be a person of my word.  Our company strives to be a company worthy of trust.  These situations make this challenging. All I could do was hurry to fix the problem. We have placed three separate air orders in process from Italy, incurring the additional cost of air freight, but I still feel like I should have preempted any issues.

Do you think that other companies out there feel this way when they inform their clients they are outta stock?  Do you think that there is someone losing sleep over it? Well, we are the type of company where there are plenty of people losing sleep.

We are starting to get an idea of what you stylists like which allows us to stock accordingly. When you buy Screen, please know:  we are different, we really care, and we challenge the status quo.

We are like you!

Andrea

No comments:

Post a Comment