“Why”

I keep on getting asked, “Why?” Why did you go into this crazy business of selling beauty products to salons? Is there a lot of money in it? Is it easy? Why go up against the big guys?

I am going to try to clarify the answer.

 Let me start with saying I absolutely love salons, I have always loved going to salons, any salon, even the sometimes rude nail salons.

Salons are my Safe Place.  There is an organization that is literally named Safe Places- NationalSafePlace.org. They post yellow signs on specific places so kids know where to go if they are in trouble or need a little help. This is what salons do for me. I have walked into a salon and started crying at the simple nicety of handing me a cup of tea, or giving me a magazine and telling me to relax. I am one of those people that need to be told to unwind. Spending time in a salon is a guarantee that you will leave better than you came in. Is there any other place in the current commerce that can do the same thing? I say no, well, not without calories.

I believe in independence; it is practically my religion. Not just in the 4^th of July way but, in all aspects of your life. So many people are afraid to exercise their independence. People fear not being loved, not being supported financially or simply being made fun of. I believe that most people working in salons are exercising their independence; independence from their parents, spouse, boyfriend, girlfriend, or even their own children. Stylists work in a salon to express themselves and share their individuality.  I want to support those people. I want to ensure that they have choices, that they can broaden their skills, and most of all, that they can achieve economic freedom.

Salons are the great American refuge for women, not only for their customers but also for the stylist and owners.The salon profession is the first occupation that woman gravitate to when they are suddenly on their own. Whether they are recently out of school, left a bad marriage or just had a baby, salons offer a noble and creative way begin a new career.

Providing salons and stylist with something to sell that complements their talents and differentiates them from others is my “why”.  I look forward to hearing from stylist: “I was able to buy my kid braces because I sold so much of your product!” “I was able to go on a trip with my girlfriends because of your product!”  “I was able to pay for my health insurance because of your products!” 

I want to provide freedoms to this noble group that has always offered me a Safe Place.

Andrea